NICOLE FRIESEMA

Iowa State University

B.A. Advertising and B.S. Psychology

 

German Exchange Program

 

Neuromarketing Lab Assistant – Ames, IA

Assists in the development of research studies using EEG and eye-tracking

Demonstrates a strong attention to detail while administering studies

Contributes to brand positioning and strategy planning for academic units

 

Consumer Insights Intern, AMC Theatres – Leawood, KS

Moderated a multitude of focus groups with AMC guests focused on food & beverage

Participated in all phases of research including CRM, survey design, analysis, and reporting

Provided strategic branding direction through actionable market research

Evaluated research companies to conduct segmentation research

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CBD Marketing, Junior Account Coordinator - Chicago, IL

Performed primary and secondary research to develop strategic insights

Completed comprehensive competitor analyses, social media audits, and media plans

Assisted in developing, launching, and evaluating a new social media marketing campaign

 

Images, Inc., Intern - Naperville, IL

Collaborated with project coordinators to reach a comprehensive public outreach goal

Organized and attended public meetings and outreach events on behalf of Images' clients

Shared Amtrak's High-Speed Rail message with stakeholders through public involvement

Updated stakeholder databases

Wrote and Edited press releases

 

Chairperson, Iowa State Daily Publication Board

Monitors the Daily’s performance and impact

Serves as a voting member to determine and approve quarterly budgets

Manages strategies, policies and personnel disputes of the organization

 

President, Cardinal and Gold Advertising Agency

Manages multiple accounts, keeping abreast of deadlines

Collaborates with account planners to preserve client satisfaction

Assist in the formation of marketing strategies and communicating it

 

Marketing Director, Enactus (formerly SIFE)

Plans, designs, executes and analyzes ISU Enactus’ social media accounts

Increased tweet impressions by 400 percent in 3 months

 

Girl Scout Gold Award Recipient

 

 

Working knowledge of Adobe Photoshop, Illustrator, InDesign, and SPSS; in-depth

knowledge in Microsoft Office, including Excel, Word, Power Point, and Outlook

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Honors Mentor Program, Research Assistant

Honors Philanthropy Commttee

Advertising Club

Tea Club

Green Hills Retirement Community Volunteer

 

 

Iowa State University Honors Program

Silver ADDY Award for logo design

Dean's List

Phi Kappa Phi Honor Society

Phi Beta Kappa